Citizen is recognised as one of the world leaders in watchmaking, and is one of the key Japanese watch brands available in the UK. Known for its innovation in both technology and design, Citizen is the proud owner of Eco-drive technology, featured in most Citizen watches. Founded in 1924, Citizen is the worlds largest manufacturer of quality watches and watch movements. In 2005, 2006, 2007 and 2008, Citizen was voted watch brand of the year.
Eco-drive technology is the term used for the movement fitted into most modern Citizen watches. It means your watch is powered by light, rather than a traditional quartz battery. In terms of real world use, it means that your watch never needs a new battery change. Also, it doesn't require regular light exposure. A fully charged Citizen Ecodrive watch, even if left in a drawer, will continue to operate for up to 6 months using its stored energy. Furthermore, it doesn't need sunlight to recharge - it charges in any form of light, natural or artificial.